Job Summary

We are seeking a dynamic and innovative Creative Strategist with a strong flair for creative writing, storytelling, and crafting compelling ad hooks and scripts. This role is vital to the success of high-performing advertising campaigns by combining engaging narratives with data-driven strategies to maximize audience engagement and return on investment for eCommerce and digital-first brands.

Key Responsibilities

• Develop compelling ad scripts, hooks, and copy that connect with target audiences across social media platforms
• Collaborate with creative teams to produce visually and emotionally impactful advertising content for platforms such as Facebook, Instagram, and others.
• Use data insights to refine and optimize creative concepts to enhance campaign performance and scalability.
• Conduct ongoing research into audience behavior, market trends, and competitor strategies to inspire creative direction.
• Test and iterate creative elements based on performance metrics to ensure continuous improvement and alignment with campaign goals.

Qualifications

• Minimum of 5 years of experience in ad creative writing, with at least 30% of produced ads categorized as top performers.
• At least 2 years of experience leading creative or ad performance teams to deliver strong campaign results.
• Expertise in creative writing, storytelling, and script development that drives user engagement and conversions.
• Demonstrated success through case studies of past campaigns that achieved scalable growth.
• Proven experience in performance marketing, advertising, or branded content creation, preferably in the eCommerce or digital sector.
• Strong understanding of audience psychology and the ability to craft content that captures and retains attention.
• Familiarity with advertising platforms such as Facebook Ads Manager and knowledge of performance metrics (e.g., CTR, ROAS, CPA).
• Excellent communication and teamwork skills, with the ability to collaborate effectively with designers, copywriters, and media buyers.
• Creative mindset with a focus on data, results, and innovation in advertising.